Why Olof Doesn’t Work in Marketing

Gruber writes about the new MacBooks:

(ASIDE: I think — and this is nothing more than my own speculation here — that it’s more likely that a hypothetical really small (as in much smaller than even the Air), really cheap (as in less than $700) notebook computer from Apple would not be a Mac. It’d run some variant of “OS X” of course, but I think it’d resemble a hot-rodded big-screen iPhone with a keyboard, not a stripped down small-screen MacBook. The iPhone OS would run faster on a $600 netbook than it does on an actual iPhone. Mac OS X would run slower, probably a lot slower. Apple builds things up, notdown. Just my hunch. (Also: It’s too bad Apple has already used the name “iBook”.))

To which Olof thinks “How about ‘iPhoneBook’ ?”

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